STORYTELLING
15 minutes Intro: Natural Listening Exercise
Guided by Matty Steinkamp
SESSION 1: Storytelling
Structure, Getting Started, Where to Begin
- The Beginning, Middle, End
- Story Arcs - Set Up, Confrontation, Resolution
- Treatment - Idea, the story, short and sweet
- Who is the story effecting, what is the solution/resolution/result
- Project Outline
- “Romeo and Juliet”
- “The Savior” also known as "The Heroes Story"
ACTIVITY: WRITE 1 PARAGRAPH TREATMENT TO A STORY
- 15 minute writing exercise
- Collaborate Exercise
10 Minute Break
SESSION 2 : Turning the story into a multi media production
PRODUCTION TIMELINE
- Concept
- Treatment, Outline,
- Goals
- Distribution
- Pre production
- Script
- Producing
- Graphics
- Booking talent
- Booking Production
- Release and legal
- Production days
- Editing
- Final versions
- Legal Approvals
- Press Release
5 Minute Break
Session 3: DISTRIBUTION AND UPLOADING
- Using story arcs in distribution and social media
- How is this being distributed
- How are we gauging success
- Who is being targeted
- What copy is used to tell the story
- Titles/ subject - Test your subject lines A/B Test
- Video resolutions
- Subtitles
- Downloading and uploading
- What works
- Collaborative Partnerships - Get others to share the project